The telecom operator gaming platform.
GDSA Games is the gaming platform of the Global Digital Services & AI Alliance (GDSA), built specifically for telecom operators and powered by Wireless Federation. We help operators launch and scale HTML5 gaming as part of their broader digital services portfolio.
An alliance focused on operator digital services.
The Global Digital Services & AI Alliance (GDSA) is a partnership focused on helping telecom operators launch and scale digital services across AI, Music, EdTech, Content and Gaming.
GDSA Games is the alliance's dedicated HTML5 gaming platform — a curated, operator-ready catalogue that plugs into an operator's app, portal or WebView surface without downloads or sign-up friction.
Helping telecom operators accelerate their digital services journey.
As voice and data revenues mature, telecom operators are looking beyond connectivity to digital services such as entertainment, education, AI and lifestyle offerings to grow ARPU, increase engagement and strengthen customer loyalty.
Gaming is one of the world's largest digital entertainment categories, yet building, licensing and operating a high-quality games platform is complex and resource intensive. GDSA Games was created to remove that complexity by providing telecom operators with a launch-ready, fully managed gaming platform that can be integrated into their existing digital app or super app in weeks rather than months.
Nearly three decades of operator relationships.
GDSA Games is powered by Wireless Federation, a telecom industry organisation that has worked with 500+ telecom operators, 75+ regulators and industry bodies across 150+ countries over nearly three decades.
That footprint gives GDSA Games direct working relationships with the commercial, technical and regulatory teams inside operators — the foundation for compliant, launch-ready deployments.
- 500+
- operators
- 75+
- regulators
- 150+
- countries
What GDSA Games provides to operators.
Licensed games
A curated catalogue of HTML5 titles, licensed through established game publishers and reviewed for operator distribution.
White-label deployment
Operator branding, logo and accent colour applied end-to-end — served on games.gdsa.ai or an operator-owned surface.
Operator integrations
Embeds cleanly into an operator's app, WebView or portal, with support for the operator's authentication and billing surface.
Responsible advertising
Advertising inventory served under a Consent Mode v2 architecture, with policies aligned to Google Publisher and MCM guidance.
How a telecom deployment typically comes together.
The steps below are illustrative — every operator engagement is scoped individually with the GDSA and Wireless Federation teams.
- 1
Operator onboarding
GDSA and Wireless Federation align commercially with the operator and issue an operator slug and attribution identifier.
- 2
Catalogue embed
The operator's app, WebView or portal points at a branded GDSA Games surface configured for their subscribers.
- 3
Attributed plays
Each play link is rewritten server-side so engagement and revenue can be attributed back to the originating operator.
- 4
Partner reporting
The operator's team reviews plays, top titles, devices and trends in a dedicated per-operator partner portal.
Transparent, per-operator reporting.
Every play link is attributed to the originating operator, so engagement and revenue can be reported back to the operator's own commercial and analytics teams. This example illustrates how attribution flows through the platform.
- · Per-operator identifier applied server-side at click time
- · Per-operator partner portal with play counts and trends
- · Optional white-label theme (logo + accent colour)
https://games.gdsa.ai/play/ bubble-shooter-pro?telco=operator
The branded landing page carries the operator's logo and accent colour, then hands the player off to the game with the operator's attribution identifier appended.
GDSA Games is one part of the Global Digital Services & AI Alliance.
Alongside Gaming, GDSA works with operators across AI, Music, EdTech, Content and other digital services categories. Operators can engage with a single service line or scope a broader digital services programme with the alliance.
Discuss a digital services opportunity.
Whether you are a telecom operator exploring gaming, or a partner interested in the wider GDSA digital services portfolio, we would be glad to hear from you.
partner@gdsa.ai